Classic Crew

March started life as a web studio, and it shows. They brought a studio’s fussy attention to detail to the most basic garment there is. They work only in extra-long staple cotton, Supima for this one, and every fabric is knit, dyed and finished exclusively for them rather than pulled off a shelf.

That obsession carries through to construction. Fits are simulated for stretch and drape, then refined size by size through real wear, and each tee is tested for pilling, wash cycles, spirality and long-term wear before it ships. There are no logos anywhere, so the only thing the shirt has to sell it is how it feels and how it holds up.

The proof, for me, is simple. Their Classic Crew is the only crew neck in my wardrobe, and I have bought close to a hundred of them for myself and friends since 2022. Nothing else has earned that kind of repeat order.

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